DATA, WITH DEFINITIONS
See the numbers. Keep the context.
Explore the actual observations behind our briefings. Small, source-linked datasets—not invented market averages, taste scores or proprietary surveys.
U.S. SPIRITS · 2025
A market in perspective
Supplier revenue · USD billions
Source: DISCUS 2025 economic briefing
Tequila and mezcal are combined. Supplier revenue is not retail sales or tequila-only market size.
View accessible data table
| Category | USD billions |
|---|---|
| Vodka | 7 |
| Tequila / mezcal | 6.4 |
| American whiskey | 5.1 |
| Premixed / spirits RTDs | 3.8 |
| Cordials | 2.7 |
PROVENANCE IS PART OF THE DATA
What each field carries.
Value
The actual observation or an explicit unknown.
Source
A named source and its original URL.
Access date
When the source was checked for this release.
Confidence
Producer-reported, source-reported or unverified.
Historical price series, retailer distributions, brand market share, flavor radar scores and licensed search-interest series are not available. We do not simulate charts for unavailable data.
Sources & provenance
DISCUS — 2025 Annual Economic Briefing (published February 5, 2026)Industry association · Accessed 2026-10-15Producer specifications and tasting descriptions are attributed claims. No independent tasting scores are published in this release.