The U.S. tequila & mezcal market: a 2025 data briefing
A closer look at combined tequila and mezcal supplier revenue, and what the latest DISCUS figures can—and cannot—tell us about demand.
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THE RESEARCH DESK
Understand the industry. Interrogate the data.
Clear, attributed briefings on markets, pricing and production. Open executive summaries and full source-based downloads—without pretending source synthesis is proprietary research.
3 briefings · Initial research library
Casa México's price ladder: Blanco, Reposado & Añejo
Three expressions. One producer store. An evidence-led look at how price and maturation change across the core range.
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Blanco, Reposado, Añejo: what aging actually tells you
Understand class minimums, barrel disclosures and the important distinction between legal classification and a bottle's specific production story.
Open summaryBriefing download
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HOW TO READ OUR WORK
The method is part of the report.
01
Inspect the definition
Supplier revenue, retail price and volume describe different things. Units and coverage are always shown.
02
Open the source
Each briefing links to its regulator, producer or industry-association evidence.
03
Respect the boundary
Small samples and combined categories are disclosed beside the conclusion—not hidden in fine print.